Proverbial Cool Aid's second full-length studio album, aptly titled "2023," marks a triumphant return for the band. This release is not just a musical endeavor; it's a testament to the enduring power of artistic passion and creativity. With its somewhat minimalist yet deeply resonant approach, "2023" stands as a testament to the band's evolution and growth.

The band's self-titled first album Proverbial Cool Aid was recorded in Studio A at Houston's Sugarhill Recording Studios between 2005 and 2009 and released briefly on ITunes in 2010. It was re-released again in 2022 after the band reemerged from a 12 year hiatus to record the first single off this new effort West LA. 2023 marks the completion of a year of recording by band leader and PCA founder Damen Martin with producer Josh Applebee at Wire Road Studios in Houston.

The band's first year back was an impressive one with openings for Paul Wall and Great White at the famed Whisky a Go Go in Hollywood. Their credits also include The Viper Room, Houston's Warehouse Live and The House of Blues. Proverbial Cool Aid plays regularly around their hometown of Houston with their next scheduled show to be at The House of Blues on Oct. 13th. The band will cap off 2023 with a 21 city, 14 state, month-long Eastern US tour beginning in late October. Proverbial Cool Aid 2023 is available now on all streaming platforms and soon to be released on vinyl.

From opening for Great White at the famed Whisky a Go Go to performing at the iconic Viper Room as well as opening for Paul Wall. The band’s sound is as diverse as the venues and artist they share the stage with.